Where Music
Meets Craft
Anahita and Apoorva have partnered with some of India's most celebrated heritage brands, resorts, and travel destinations — creating content that weaves together the soul of classical music with the artistry of Indian craft, fashion, and place.
Nalli Silks
A Legacy Woven in Silk
About Nalli Silks
Nalli Silks is one of India's most iconic and beloved silk saree brands, with a heritage spanning over 95 years. Founded in 1928 in Chennai, Nalli has been synonymous with the finest Kanchipuram silk sarees, celebrated for their unmatched craftsmanship, rich zari work, and vibrant colour palettes. From bridal trousseaus to festive occasions, Nalli has dressed generations of Indian women, making it a household name across the country and among the Indian diaspora worldwide.
✦The Collaboration
Anahita and Apoorva's collaboration with Nalli marked the launch of Nalli's 2025 Bridal Collection, bringing together timeless tradition and contemporary storytelling.
Conceptualised by the duo, the campaign revolved around wedding themed songs that celebrated the essence of bridal elegance and heritage.
The production team brought this vision to life through a series of visually rich content shot across iconic locations in Jaipur, a city synonymous with destination weddings.